-E-commerce does not only cater to millenials anymore. While younger people tend to shop more online, every market segment is affected, whether we are talking about demographics or product and service categories.
-E-commerce changes the way companies do business, both in the way they acquire customers but also on how they deliverer products and services.
-Globalization opened new market possibilities across the globe and timezones. At any time, a customer, in any country can be a potential new client. That requires businesses to adapt to be able to fulfil that demand. Developing countries may not be fully up to speed with online access but internet is now readily available across nations and those new customers are easily reachable with the correct digital strategy. This will amplify sharply is the coming years.
Digital presence, or how to acquire, retain and compete.
Digital customer acquisition is key to online success, in any sector. Whether your goal is direct sales, brand awareness, reputation management or driving traffic in brick and mortar stores.
To succeed, businesses will have to :
-Build up demand: create brand awareness and attractivity
-Being available in space and time for customers to find you , no matter where they are in the digital universe
-Create a great customer experience: build trust, easy product identification, seamless online buying process
-Deliver both a product or service and great customer experience, along with opening channels for customer feedback and engagement.
A digital business place delivers opportunities and challenges. The consumer in front of a screen is offered amazing tools to compare in seconds products, prices, read reviews, and will decide based of a few seconds of browsing which provider he wants to do business with.